Why redesign a website?
It is hard to pinpoint the right time for a business to undertake this process, for most organisations a website will last until it is no longer effective – and it will be no longer effective when...
View ArticleWhat is ALT text and why do I need it?
The primary reason for ALT text is for accessibility, to ensure your website is inclusive and works for all users. SEO Benefits ALT text is also very useful for SEO (Search Engine Optimisation) since...
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The difference between Earned, Owned & Paid Media
There are essentially three elements to a search media strategy; paid media, owned media and earned media. All three of these channels can work together to help achieve the online strategic goals of...
View ArticleDoes Landing Page Design Really Matter?
They are key to your sales funnel and if not designed properly to engage and move the potential customer effectively through the sales process, they can turn people off and represent lost opportunities...
View Article10 Social Media Ideas to Keep Your Content Fresh
1. Run a Contest or Giveaway Offer Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers. You don’t need to run contests...
View ArticleFull vs Fixed Width Website Design
Both layout designs have been around since the advent of web design, however the box layout became extremely popular and pushed the full width design into obscurity. The full width layout is becoming...
View ArticleWhat is Social Media Marketing?
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Great marketing on social media can bring remarkable success to your...
View ArticleWhat is Bounce Rate?
By definition, interaction shows that a visitor visits an additional page before leaving. It also shows that a visitor took trackable actions like making a purchase, clicking on a link, or filling out...
View Article7 Content Marketing Tactics Every Business Should Steal
Here are 7 content marketing tactics that can help you today. 1: Content Diversification What kind of content are you creating? If you’re only creating blog posts or Instagram stories, then you may be...
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How to Create High Quality Videos with your Phone
In today’s world creating high-quality videos with your phone has never been easier. Video format is the best way to communicate information with your audience and build relationships and engagement....
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